Audits & reports
What gets checked, how long audits take, and how to read results.
What does WPAQ stand for?
Watch, Probe, Analyze, and Quantify. You probe a site for evidence (crawl, screenshots, axe, CrUX/PSI where available), analyze what to fix first, quantify scores and history, then watch with scheduled audits, alerts, and sharing. The crawler does the checking; AI explanations are optional and credit-metered.
What does an audit check?
Every audit reviews five areas: technical health, SEO basics, performance signals, accessibility issues, and common security misconfigurations. Findings include evidence, like URLs, headers, or snippets, so you can verify and fix them. Business and Agency plans run full-depth Site Audits that add:
- axe-core accessibility testing
- Browser lab metrics
- Chrome UX Report (CrUX) field data
- PageSpeed Insights lab scores, where available
What are Conversion Audits and Content Quality Audits?
Two focused, AI-assisted audits that complement a Site Audit. A Conversion Audit reviews one landing page against your answers to a short questionnaire and returns prioritized conversion fixes, with optional visual mockups (15 credits). A Content Quality Audit grades a single page against Google Search Essentials and Bing Webmaster Guidelines, across crawlability and indexing, content quality and E-E-A-T, spam policies, internal linking, structured data, and page experience. Both are credit-metered (10 credits for a site you've DNS-verified, 20 otherwise) and available on every signed-in plan; Business and Agency can also start them from the REST API.
How long does an audit take?
A typical homepage audit finishes in a few minutes. Larger crawls (more pages or deeper site structure) take longer and depend on your plan limits for pages per audit and audit duration. PageSpeed Insights scores may appear shortly after the main report if they are still loading.
Can I audit any website?
Yes. Audit any public site, including ones you don't own. Unverified sites (that includes any third-party site) run at a lower page cap, and cost more AI credits to run a Conversion Audit or Content Quality Audit (20 credits vs. 10 verified). Verify ownership with a DNS TXT record to unlock your plan's full crawl limit and the lower credit rate.
Why are some pages missing from my report?
Pages may be skipped when they are blocked by bot protection, return errors, sit behind login, or fall outside your plan page limit. The report notes blocked or failed pages when that happens.
What does “With warnings” mean?
An audit marked With warnings finished, but some pages could not be fully checked, often because of bot protection, timeouts, or crawl limits. Review the report for blocked or failed pages before acting on scores.
Do failed audits count toward my monthly limit?
No. Only completed audits count against your monthly audit allowance. Failed audits do not reduce your remaining quota.
How soon can I re-audit the same website?
Signed-in users can re-audit from a completed report using the Re-audit button. The same website (hostname) can be audited again every 6 hours; different paths on that host share the cooldown. If you start an audit sooner from Overview, WPAQ may open your most recent report instead of running a new crawl. When re-audit is on cooldown, the button is disabled and its tooltip shows when the next audit is available.
How do I compare audits over time?
Open a saved website from Dashboard → Websites. After at least two completed audits, the site overview shows what improved, regressed, and changed between the latest run and the previous one.