Plans
Pricing
Start free with no card required — see real findings before you decide anything. Upgrade when you need to watch sites on a schedule, share reports, and automate with the API. Agencies get white-label reports when that plan is available.
Why it costs less
What a manual audit actually costs
A freelance consultant or small agency typically bills $75–200 an hour for a technical, SEO, performance, accessibility, and security review. A thorough pass takes 6–15 hours, so a single audit often runs $500–2,000 — plus a 3–10 business-day wait for the write-up. Want to check progress after you ship fixes? The clock and the invoice both start over.
Hire it out
$500–2,000 per audit
- 3–10 business days for a single write-up
- One snapshot — pay again to check progress
- Findings only as clear as the consultant's notes
WPAQ Business
$89 / month
- Every audit finished in minutes, not days
- Up to 40 audits a month — check after every deploy
- Same evidence and fix priority, every single time
At the high end, one manual audit can cost more than 18 months of WPAQ Business — and that audit only tells you where things stood on the one day it ran.
Conversion Audit & Content Quality Audit
Priced in credits, not a separate plan
Conversion Audit and Content Quality Audit aren't separate line items — each run draws from the same monthly AI credit allowance as your plan. A run costs 10 credits on a site you've DNS-verified, 20 credits on an unverified one (including any third-party site).
Credits are shared with Site Audit's optional AI finding explanations (1 credit each) — see what uses a credit.
FAQ
Pricing — frequently asked
What people ask before choosing a plan.
What uses a credit?
Two things draw from the same monthly credit pool. Running a Conversion Audit or Content Quality Audit costs 10 credits on a site you've DNS-verified, 20 on an unverified one (charged once per run, up front). Requesting an AI explanation for a Site Audit finding costs 1 credit, the first time only — re-opening it later, and the report's summary at the top, are both free.
What is included on the Starter plan?
Starter includes registered audit limits, one saved website, a monthly credit allowance, PDF export after sign-in, and basic site management. Audit history is kept for about 3 months per site. See Pricing for current numeric limits.
What does Business add?
Business raises audit and page limits, adds more credits, monitoring, shareable report links, Excel and Markdown exports, full-depth Site Audits with browser lab metrics, REST API access, page exclusions on verified sites, and about 18 months of audit history per site.
What does Agency add?
Agency includes everything in Business, plus higher limits, outbound webhooks, Slack alerts, white-label PDF reports, about 36 months of audit history per site, and a higher unverified preview (about 100 pages on saved unverified sites). Self-serve checkout for Agency is rolling out; see Pricing for current availability.
How do I upgrade or cancel?
Open Dashboard → Subscription to change plans or cancel. Downgrades stay active until the end of the current billing period unless noted otherwise at checkout.
Where can I see my usage?
Dashboard → Usage shows audits used this period, credits remaining, and recent AI activity. Audit counts include only completed runs; failed audits are not deducted.